One of the required readings for my media writing class was
The Tao of Twitter. Mark Schaefer, a globally known blogger,
business consultant and author, writes the book. The Tao of Twitter focuses on the benefits derived
from using social media like Twitter.
Whether you are a Twitter veteran or new user, you will learn many
things you did not know before reading the book.
Whether you are trying to better position your business and
its products or trying to get your name known and get followers, this book is
for you. I particularly liked how it
talked about techniques that build meaningful audiences that actually want to
connect with you and how to use Twitter to get a competitive advantage.
Using Twitter throughout the semester in my media class has
been a great way to get familiarized with the social tool, and reading the book
weekly allowed me to alter my techniques according to Schaefer’s advice. If you
want to know more about what’s in the book, buy it as it’s worth the read.
