World Wide Rave

World Wide Rave is just one of the many books we read in my Media Writing course with Professor Biscotti.  The book was written by David Meerman Scott, an online marketing strategist.  Although short in length, it includes inspirational stories of people using the web to create their own World Wide Rave.  What exactly is a World Wide Rave?  Think about creating a buzz, in which people around the world are talking about you or your business.  The book addresses everything from social media to Search engine optimization or SEO for short.  It is a must read for all people looking for real tips from an expert in web marketing.